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Online Share of U.S. Retail Sales

E-commerce sales as a share of total U.S. retail sales, quarterly, %

17.1% in Q2 2026the highest in data back to 2016+9.3 pp since Q2 2016
YTD1y2y5y10y20yAll
ForecastOffContinuationForesight™
Show · 1 ▾
U.S. recessionsShades the months the NBER dates as recession. U.S. charts only.5-year rangeThe highest and lowest readings of the last five years, as a band. One-series charts only.High and lowMarks the highest and lowest readings in the window shown.
Reading overdue·Data to Q2 2026

Plays the chart through its history. Pauses are where the data set a record or moved most.

Palanor Foresight™ comes with a free Palanor account. Create one · Continuation is open to everyone.

Census Bureau, seasonally adjusted. Total retail includes car dealers and gas stations, which sell little online.

The long move from stores to screens. Online sales gained share every year, jumped when stores closed in the spring of the pandemic, gave a little back, and have kept climbing since.

What this chart reads

Sources

U.S. E-Commerce Share of Retail Sales. Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, series ECOMPCTSA. Palanor pulls it from the FRED API (Federal Reserve Bank of St. Louis) nightly. Works of the U.S. government are in the public domain.

Charts are drawn from Palanor's signal library and recomputed from source data on every view. Transformations (changes, indexing, year-on-year rates) are Palanor's.

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