Line
Trademarks Filed Before the Product Exists
Share of new U.S. trademark applications filed on an intent-to-use basis, %
Plays the chart through its history. Pauses are where the data set a record or moved most.
Continuation · the recent trend, flattening · 30 days
Dashed: the projection from the latest reading. Shaded: the range about two in three outcomes land in. A projection, not a promise.
U.S. trademark applications by the month they were filed, one count per application, from the USPTO's trademark files. Source: United States Patent and Trademark Office. Intent to use is an application under Section 1(b): the applicant intends to use the mark but is not selling under it yet.
The product pipeline in one line. An intent-to-use application reserves a brand before anything is on sale, so a higher share means more launches still ahead.
What this chart reads
- U.S. Trademark Applications on Intent to Use (% of Filings)as “Intent to use”latest 2026-09-01
Sources
U.S. Trademark Applications on Intent to Use (% of Filings). Source: United States Patent and Trademark Office, Trademark Full Text XML Data (No Images): the annual applications backfile (2025 edition, every application to April 3, 2026) and the daily applications files after it, from the USPTO Open Data Portal (data.uspto.gov). Public domain; Source: United States Patent and Trademark Office, www.uspto.gov. Refreshed daily.
Charts are drawn from Palanor's signal library and recomputed from source data on every view. Transformations (changes, indexing, year-on-year rates) are Palanor's.