Skip to content
The Real Rate Index50.4+0.00Palanor: Liquidity72.4-0.50Palanor: Inflation Pulse50.6-1.21Palanor: Geopolitical Stress53.2+0.03Palanor: US vs China49.4-0.23Palanor: Industrial Pulse67.5+0.00Palanor: Capital Tightness29.4+0.82Palanor: Consumer Confidence58.1+1.99Palanor: US Dollar Strength45.6-0.05Palanor: US Jobs Health44.80.00Palanor: Uncertainty Index43.9-0.25Palanor: Energy Transition41.0+0.03Palanor: Steward Confidence67.3+0.05Palanor: AI Substitution27.0-1.13Palanor: Recession Vocabulary26.1-0.91Palanor: Quit Pressure64.7-2.82Palanor: Reshoring Sentiment31.3-0.82Palanor: Geopolitical Anxiety28.2-0.99Palanor: Labor Heat70.9-0.10Cost Disease Spread33.00.00The Palanor Index35.0+0.48Rise of Socialism Index40.2-1.02The Mania Index88.60.00The Bubble Memory80.1-0.00The Long Watch90.30.00The Reshoring Index54.8+0.00The Hesitation Index30.0+0.20The Capital Return Index79.6-0.28The Discourse Index75.6-0.31Palanor AI Inference Cost Index74.3-0.08The Layoff Cycle Index35.3+0.04The AI Capex Race Index82.9-0.29The Boardroom Index87.8-0.20The Social Fabric Index44.90.00The Consumer Health Index40.6-0.13Capital Deployment Posture Index72.5-0.20Palanor: AI Margin Compression56.2+0.08Labor Hours Composite44.40.00Palanor: Risk Appetite58.4+0.42The Dollar Erosion Index67.1+0.18
PalanorPalanor

Size of the US New Car Dealers industry

NAICS 44111, New Car Dealers. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld.

Key figures

Receipts (sales, shipments or revenue)
$1.19 trillion
2022 · Economic Census
All establishments, current dollars
Sales
$113 billion
2026-07 · Monthly Retail Trade Survey
Employer firms by kind of business, current dollars
Sales
$1.19 trillion
2022 · Annual Retail Trade Survey
Employer firms by kind of business, current dollars
Employment
1,110,054
2026-Q1 · Quarterly Census of Employment and Wages
Private-sector jobs in the third month of each quarter
Establishments
21,471
2026-Q1 · Quarterly Census of Employment and Wages
Private ownership
Firms
17,242
2022 · Economic Census

Over time

How it has changed

Sales · Monthly Retail Trade SurveyLatest $113 billion · 2026-07
2011-08: $52.9 billion2011-09: $50.3 billion2011-10: $49.9 billion2011-11: $48.7 billion2011-12: $55.5 billion2012-01: $47.1 billion2012-02: $52.6 billion2012-03: $61.0 billion2012-04: $54.9 billion2012-05: $60.4 billion2012-06: $56.7 billion2012-07: $56.9 billion2012-08: $61.2 billion2012-09: $54.5 billion2012-10: $54.9 billion2012-11: $53.7 billion2012-12: $58.8 billion2013-01: $53.2 billion2013-02: $54.8 billion2013-03: $63.5 billion2013-04: $61.6 billion2013-05: $66.0 billion2013-06: $62.7 billion2013-07: $66.3 billion2013-08: $68.5 billion2013-09: $58.3 billion2013-10: $60.6 billion2013-11: $58.9 billion2013-12: $63.0 billion2014-01: $54.8 billion2014-02: $56.6 billion2014-03: $69.4 billion2014-04: $67.3 billion2014-05: $71.7 billion2014-06: $66.0 billion2014-07: $70.4 billion2014-08: $72.5 billion2014-09: $64.2 billion2014-10: $64.9 billion2014-11: $62.2 billion2014-12: $69.8 billion2015-01: $61.5 billion2015-02: $60.3 billion2015-03: $73.9 billion2015-04: $71.1 billion2015-05: $75.0 billion2015-06: $72.1 billion2015-07: $75.7 billion2015-08: $76.8 billion2015-09: $71.1 billion2015-10: $70.5 billion2015-11: $66.6 billion2015-12: $75.2 billion2016-01: $62.7 billion2016-02: $67.9 billion2016-03: $76.3 billion2016-04: $73.9 billion2016-05: $75.5 billion2016-06: $74.1 billion2016-07: $76.8 billion2016-08: $80.5 billion2016-09: $74.0 billion2016-10: $71.6 billion2016-11: $70.8 billion2016-12: $80.7 billion2017-01: $66.0 billion2017-02: $68.0 billion2017-03: $80.0 billion2017-04: $72.9 billion2017-05: $79.7 billion2017-06: $76.5 billion2017-07: $77.7 billion2017-08: $80.2 billion2017-09: $77.0 billion2017-10: $75.0 billion2017-11: $73.8 billion2017-12: $79.8 billion2018-01: $67.8 billion2018-02: $67.6 billion2018-03: $83.0 billion2018-04: $74.5 billion2018-05: $82.2 billion2018-06: $78.4 billion2018-07: $78.3 billion2018-08: $82.3 billion2018-09: $73.2 billion2018-10: $75.8 billion2018-11: $73.7 billion2018-12: $80.9 billion2019-01: $67.1 billion2019-02: $67.6 billion2019-03: $82.6 billion2019-04: $76.9 billion2019-05: $83.9 billion2019-06: $78.1 billion2019-07: $82.4 billion2019-08: $87.8 billion2019-09: $75.8 billion2019-10: $79.0 billion2019-11: $77.9 billion2019-12: $81.6 billion2020-01: $70.8 billion2020-02: $72.8 billion2020-03: $58.0 billion2020-04: $48.7 billion2020-05: $75.5 billion2020-06: $79.1 billion2020-07: $82.0 billion2020-08: $83.2 billion2020-09: $83.0 billion2020-10: $84.7 billion2020-11: $76.4 billion2020-12: $89.0 billion2021-01: $77.0 billion2021-02: $74.5 billion2021-03: $104 billion2021-04: $102 billion2021-05: $102 billion2021-06: $96.8 billion2021-07: $95.5 billion2021-08: $90.2 billion2021-09: $86.5 billion2021-10: $87.4 billion2021-11: $85.6 billion2021-12: $92.5 billion2022-01: $84.7 billion2022-02: $86.5 billion2022-03: $102 billion2022-04: $100 billion2022-05: $95.8 billion2022-06: $95.6 billion2022-07: $92.4 billion2022-08: $99.4 billion2022-09: $92.0 billion2022-10: $94.5 billion2022-11: $88.9 billion2022-12: $95.3 billion2023-01: $89.1 billion2023-02: $87.7 billion2023-03: $103 billion2023-04: $97.9 billion2023-05: $104 billion2023-06: $103 billion2023-07: $100 billion2023-08: $106 billion2023-09: $99.9 billion2023-10: $97.1 billion2023-11: $94.8 billion2023-12: $102 billion2024-01: $90.2 billion2024-02: $95.6 billion2024-03: $105 billion2024-04: $104 billion2024-05: $108 billion2024-06: $95.9 billion2024-07: $105 billion2024-08: $108 billion2024-09: $96.5 billion2024-10: $105 billion2024-11: $104 billion2024-12: $111 billion2025-01: $95.8 billion2025-02: $94.8 billion2025-03: $118 billion2025-04: $114 billion2025-05: $110 billion2025-06: $102 billion2025-07: $111 billion2025-08: $113 billion2025-09: $106 billion2025-10: $107 billion2025-11: $101 billion2025-12: $112 billion2026-01: $96.0 billion2026-02: $96.8 billion2026-03: $114 billion2026-04: $110 billion2026-05: $112 billion2026-06: $111 billion2026-07: $113 billion
Show the numbers
PeriodValue
2026-07$113 billion
2026-06$111 billion
2026-05$112 billion
2026-04$110 billion
2026-03$114 billion
2026-02$96.8 billion
2026-01$96.0 billion
2025-12$112 billion
2025-11$101 billion
2025-10$107 billion
2025-09$106 billion
2025-08$113 billion
2025-07$111 billion
2025-06$102 billion
2025-05$110 billion
2025-04$114 billion
2025-03$118 billion
2025-02$94.8 billion
2025-01$95.8 billion
2024-12$111 billion
2024-11$104 billion
2024-10$105 billion
2024-09$96.5 billion
2024-08$108 billion
2024-07$105 billion
2024-06$95.9 billion
2024-05$108 billion
2024-04$104 billion
2024-03$105 billion
2024-02$95.6 billion
2024-01$90.2 billion
2023-12$102 billion
2023-11$94.8 billion
2023-10$97.1 billion
2023-09$99.9 billion
2023-08$106 billion
2023-07$100 billion
2023-06$103 billion
2023-05$104 billion
2023-04$97.9 billion
2023-03$103 billion
2023-02$87.7 billion
2023-01$89.1 billion
2022-12$95.3 billion
2022-11$88.9 billion
2022-10$94.5 billion
2022-09$92.0 billion
2022-08$99.4 billion
2022-07$92.4 billion
2022-06$95.6 billion
2022-05$95.8 billion
2022-04$100 billion
2022-03$102 billion
2022-02$86.5 billion
2022-01$84.7 billion
2021-12$92.5 billion
2021-11$85.6 billion
2021-10$87.4 billion
2021-09$86.5 billion
2021-08$90.2 billion
2021-07$95.5 billion
2021-06$96.8 billion
2021-05$102 billion
2021-04$102 billion
2021-03$104 billion
2021-02$74.5 billion
2021-01$77.0 billion
2020-12$89.0 billion
2020-11$76.4 billion
2020-10$84.7 billion
2020-09$83.0 billion
2020-08$83.2 billion
2020-07$82.0 billion
2020-06$79.1 billion
2020-05$75.5 billion
2020-04$48.7 billion
2020-03$58.0 billion
2020-02$72.8 billion
2020-01$70.8 billion
2019-12$81.6 billion
2019-11$77.9 billion
2019-10$79.0 billion
2019-09$75.8 billion
2019-08$87.8 billion
2019-07$82.4 billion
2019-06$78.1 billion
2019-05$83.9 billion
2019-04$76.9 billion
2019-03$82.6 billion
2019-02$67.6 billion
2019-01$67.1 billion
2018-12$80.9 billion
2018-11$73.7 billion
2018-10$75.8 billion
2018-09$73.2 billion
2018-08$82.3 billion
2018-07$78.3 billion
2018-06$78.4 billion
2018-05$82.2 billion
2018-04$74.5 billion
2018-03$83.0 billion
2018-02$67.6 billion
2018-01$67.8 billion
2017-12$79.8 billion
2017-11$73.8 billion
2017-10$75.0 billion
2017-09$77.0 billion
2017-08$80.2 billion
2017-07$77.7 billion
2017-06$76.5 billion
2017-05$79.7 billion
2017-04$72.9 billion
2017-03$80.0 billion
2017-02$68.0 billion
2017-01$66.0 billion
2016-12$80.7 billion
2016-11$70.8 billion
2016-10$71.6 billion
2016-09$74.0 billion
2016-08$80.5 billion
2016-07$76.8 billion
2016-06$74.1 billion
2016-05$75.5 billion
2016-04$73.9 billion
2016-03$76.3 billion
2016-02$67.9 billion
2016-01$62.7 billion
2015-12$75.2 billion
2015-11$66.6 billion
2015-10$70.5 billion
2015-09$71.1 billion
2015-08$76.8 billion
2015-07$75.7 billion
2015-06$72.1 billion
2015-05$75.0 billion
2015-04$71.1 billion
2015-03$73.9 billion
2015-02$60.3 billion
2015-01$61.5 billion
2014-12$69.8 billion
2014-11$62.2 billion
2014-10$64.9 billion
2014-09$64.2 billion
2014-08$72.5 billion
2014-07$70.4 billion
2014-06$66.0 billion
2014-05$71.7 billion
2014-04$67.3 billion
2014-03$69.4 billion
2014-02$56.6 billion
2014-01$54.8 billion
2013-12$63.0 billion
2013-11$58.9 billion
2013-10$60.6 billion
2013-09$58.3 billion
2013-08$68.5 billion
2013-07$66.3 billion
2013-06$62.7 billion
2013-05$66.0 billion
2013-04$61.6 billion
2013-03$63.5 billion
2013-02$54.8 billion
2013-01$53.2 billion
2012-12$58.8 billion
2012-11$53.7 billion
2012-10$54.9 billion
2012-09$54.5 billion
2012-08$61.2 billion
2012-07$56.9 billion
2012-06$56.7 billion
2012-05$60.4 billion
2012-04$54.9 billion
2012-03$61.0 billion
2012-02$52.6 billion
2012-01$47.1 billion
2011-12$55.5 billion
2011-11$48.7 billion
2011-10$49.9 billion
2011-09$50.3 billion
2011-08$52.9 billion

Last 15 years shown; published since 1992-01, all of it in the API. · Source: U.S. Census Bureau, Monthly Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: New Car Dealers

Sales · Annual Retail Trade SurveyLatest $1.19 trillion · 2022
1992: $334 billion1993: $380 billion1994: $436 billion1995: $465 billion1996: $502 billion1997: $519 billion1998: $543 billion1999: $606 billion2000: $630 billion2001: $649 billion2002: $646 billion2003: $659 billion2004: $671 billion2005: $682 billion2006: $686 billion2007: $688 billion2008: $576 billion2009: $487 billion2010: $549 billion2011: $609 billion2012: $673 billion2013: $738 billion2014: $790 billion2015: $850 billion2016: $885 billion2017: $906 billion2018: $928 billion2019: $961 billion2020: $934 billion2021: $1.14 trillion2022: $1.19 trillion
Show the numbers
PeriodValue
2022$1.19 trillion
2021$1.14 trillion
2020$934 billion
2019$961 billion
2018$928 billion
2017$906 billion
2016$885 billion
2015$850 billion
2014$790 billion
2013$738 billion
2012$673 billion
2011$609 billion
2010$549 billion
2009$487 billion
2008$576 billion
2007$688 billion
2006$686 billion
2005$682 billion
2004$671 billion
2003$659 billion
2002$646 billion
2001$649 billion
2000$630 billion
1999$606 billion
1998$543 billion
1997$519 billion
1996$502 billion
1995$465 billion
1994$436 billion
1993$380 billion
1992$334 billion

Source: U.S. Census Bureau, Annual Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: New car dealers

Employment · Quarterly Census of Employment and WagesLatest 1,110,054 · 2026-Q1
2019-Q1: 1,127,1492019-Q2: 1,134,9012019-Q3: 1,134,8462019-Q4: 1,132,1942020-Q1: 1,128,1042020-Q2: 998,5692020-Q3: 1,036,3342020-Q4: 1,051,5342021-Q1: 1,052,0002021-Q2: 1,060,9802021-Q3: 1,059,2612021-Q4: 1,062,9232022-Q1: 1,065,2222022-Q2: 1,073,8712022-Q3: 1,077,4512022-Q4: 1,083,6642023-Q1: 1,088,1962023-Q2: 1,100,7062023-Q3: 1,108,4222023-Q4: 1,114,8832024-Q1: 1,112,0652024-Q2: 1,114,6582024-Q3: 1,118,5342024-Q4: 1,116,9132025-Q1: 1,119,9662025-Q2: 1,123,0802025-Q3: 1,118,5442025-Q4: 1,118,8172026-Q1: 1,110,054NAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q11,110,0542022
2025-Q41,118,8172022
2025-Q31,118,5442022
2025-Q21,123,0802022
2025-Q11,119,9662022
2024-Q41,116,9132022
2024-Q31,118,5342022
2024-Q21,114,6582022
2024-Q11,112,0652022
2023-Q41,114,8832022
2023-Q31,108,4222022
2023-Q21,100,7062022
2023-Q11,088,1962022
2022-Q41,083,6642022
2022-Q31,077,4512022
2022-Q21,073,8712022
2022-Q11,065,2222022
2021-Q41,062,9232017
2021-Q31,059,2612017
2021-Q21,060,9802017
2021-Q11,052,0002017
2020-Q41,051,5342017
2020-Q31,036,3342017
2020-Q2998,5692017
2020-Q11,128,1042017
2019-Q41,132,1942017
2019-Q31,134,8462017
2019-Q21,134,9012017
2019-Q11,127,1492017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 1,131,340 · 2023
2017: 1,177,9842018: 1,180,8162019: 1,177,8262020: 1,181,6352021: 1,094,8632022: 1,110,7282023: 1,131,340
Show the numbers
PeriodValue
20231,131,340
20221,110,728
20211,094,863
20201,181,635
20191,177,826
20181,180,816
20171,177,984

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 21,471 · 2026-Q1
2019-Q1: 20,1972019-Q2: 20,2232019-Q3: 20,3342019-Q4: 20,3752020-Q1: 20,2912020-Q2: 20,2272020-Q3: 20,3902020-Q4: 20,5262021-Q1: 20,4282021-Q2: 20,5172021-Q3: 20,5702021-Q4: 20,8112022-Q1: 20,7242022-Q2: 20,8282022-Q3: 20,9802022-Q4: 21,1082023-Q1: 21,0862023-Q2: 21,1422023-Q3: 21,2042023-Q4: 21,3282024-Q1: 21,1582024-Q2: 21,2192024-Q3: 21,2662024-Q4: 21,3022025-Q1: 21,2002025-Q2: 21,2792025-Q3: 21,4222025-Q4: 21,5192026-Q1: 21,471NAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q121,4712022
2025-Q421,5192022
2025-Q321,4222022
2025-Q221,2792022
2025-Q121,2002022
2024-Q421,3022022
2024-Q321,2662022
2024-Q221,2192022
2024-Q121,1582022
2023-Q421,3282022
2023-Q321,2042022
2023-Q221,1422022
2023-Q121,0862022
2022-Q421,1082022
2022-Q320,9802022
2022-Q220,8282022
2022-Q120,7242022
2021-Q420,8112017
2021-Q320,5702017
2021-Q220,5172017
2021-Q120,4282017
2020-Q420,5262017
2020-Q320,3902017
2020-Q220,2272017
2020-Q120,2912017
2019-Q420,3752017
2019-Q320,3342017
2019-Q220,2232017
2019-Q120,1972017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 21,910 · 2023
2017: 21,6362018: 21,6132019: 21,4272020: 21,3832021: 21,6222022: 21,8352023: 21,910
Show the numbers
PeriodValue
202321,910
202221,835
202121,622
202021,383
201921,427
201821,613
201721,636

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $23.2 billion · 2026-Q1
2019-Q1: $16.4 billion2019-Q2: $17.5 billion2019-Q3: $17.6 billion2019-Q4: $18.1 billion2020-Q1: $17.3 billion2020-Q2: $14.4 billion2020-Q3: $18.3 billion2020-Q4: $19.8 billion2021-Q1: $17.8 billion2021-Q2: $22.7 billion2021-Q3: $22.9 billion2021-Q4: $24.9 billion2022-Q1: $22.4 billion2022-Q2: $23.9 billion2022-Q3: $23.9 billion2022-Q4: $23.8 billion2023-Q1: $22.4 billion2023-Q2: $23.2 billion2023-Q3: $23.1 billion2023-Q4: $23.5 billion2024-Q1: $22.3 billion2024-Q2: $22.9 billion2024-Q3: $22.5 billion2024-Q4: $23.8 billion2025-Q1: $22.8 billion2025-Q2: $24.4 billion2025-Q3: $23.6 billion2025-Q4: $24.3 billion2026-Q1: $23.2 billionNAICS 2022 from 2022-Q1
Show the numbers
PeriodValueNAICS
2026-Q1$23.2 billion2022
2025-Q4$24.3 billion2022
2025-Q3$23.6 billion2022
2025-Q2$24.4 billion2022
2025-Q1$22.8 billion2022
2024-Q4$23.8 billion2022
2024-Q3$22.5 billion2022
2024-Q2$22.9 billion2022
2024-Q1$22.3 billion2022
2023-Q4$23.5 billion2022
2023-Q3$23.1 billion2022
2023-Q2$23.2 billion2022
2023-Q1$22.4 billion2022
2022-Q4$23.8 billion2022
2022-Q3$23.9 billion2022
2022-Q2$23.9 billion2022
2022-Q1$22.4 billion2022
2021-Q4$24.9 billion2017
2021-Q3$22.9 billion2017
2021-Q2$22.7 billion2017
2021-Q1$17.8 billion2017
2020-Q4$19.8 billion2017
2020-Q3$18.3 billion2017
2020-Q2$14.4 billion2017
2020-Q1$17.3 billion2017
2019-Q4$18.1 billion2017
2019-Q3$17.6 billion2017
2019-Q2$17.5 billion2017
2019-Q1$16.4 billion2017

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $89.7 billion · 2023
2017: $63.8 billion2018: $64.4 billion2019: $67.0 billion2020: $67.4 billion2021: $84.6 billion2022: $91.3 billion2023: $89.7 billion
Show the numbers
PeriodValue
2023$89.7 billion
2022$91.3 billion
2021$84.6 billion
2020$67.4 billion
2019$67.0 billion
2018$64.4 billion
2017$63.8 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages1,110,0542026-Q12019-Q1–2026-Q1 · 29 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages21,4712026-Q12019-Q1–2026-Q1 · 29 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$23.2 billion2026-Q12019-Q1–2026-Q1 · 29 published
SalesEmployer firms by kind of business, current dollarsAnnual Retail Trade Survey$1.19 trillion20221992–2022 · 31 published
Annual payrollCounty Business Patterns$89.7 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns1,131,34020232017–2023 · 7 published
EstablishmentsCounty Business Patterns21,91020232017–2023 · 7 published
Annual payrollEconomic Census$89.5 billion20222017–2022 · 2 published
EmploymentPaid employees in the pay period including March 12Economic Census1,150,44120222017–2022 · 2 published
EstablishmentsEconomic Census22,48320222017–2022 · 2 published
FirmsEconomic Census17,24220222017–2022 · 2 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$1.19 trillion20222017–2022 · 2 published
SalesEmployer firms by kind of business, current dollarsMonthly Retail Trade Survey$113 billion2026-071992-01–2026-07 · 415 published

Breakdown

Industries within New Car Dealers

NAICSIndustrySizeEmployment
441110New Car Dealers$1.19 trillionReceipts · 2022 · Economic Census1,110,0542026-Q1 · QCEW

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.