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Size of the US Broadcasting (except Internet) industry

NAICS 515, Broadcasting (except Internet). Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld. This is a NAICS 2017 code that the 2022 edition replaced; the Census surveys that still publish on the 2017 basis keep it alive.

Key figures

Receipts (sales, shipments or revenue)
$166 billion
2017 · Economic Census
All establishments, current dollars
Revenue, not seasonally adjusted
$44.9 billion
2026-Q2 · Quarterly Services Survey
Employer firms, current dollars
Employment
262,310
2023 · County Business Patterns
Paid employees in the pay period including March 12
Establishments
7,208
2023 · County Business Patterns
Firms
4,426
2017 · Economic Census
Annual payroll
$26.5 billion
2023 · County Business Patterns

Over time

Revenue, seasonally adjusted · Quarterly Services SurveyLatest $46.6 billion · 2026-Q2
2006-Q3: $23.8 billion2006-Q4: $24.4 billion2007-Q1: $24.3 billion2007-Q2: $24.9 billion2007-Q3: $25.5 billion2007-Q4: $25.2 billion2008-Q1: $26.2 billion2008-Q2: $26.5 billion2008-Q3: $27.3 billion2008-Q4: $25.7 billion2009-Q1: $24.8 billion2009-Q2: $24.9 billion2009-Q3: $25.6 billion2009-Q4: $25.8 billion2010-Q1: $27.2 billion2010-Q2: $27.4 billion2010-Q3: $27.5 billion2010-Q4: $28.6 billion2011-Q1: $28.8 billion2011-Q2: $29.5 billion2011-Q3: $29.3 billion2011-Q4: $29.7 billion2012-Q1: $30.7 billion2012-Q2: $31.2 billion2012-Q3: $32.6 billion2012-Q4: $32.2 billion2013-Q1: $31.9 billion2013-Q2: $33.2 billion2013-Q3: $33.2 billion2013-Q4: $33.8 billion2014-Q1: $35.3 billion2014-Q2: $35.2 billion2014-Q3: $35.8 billion2014-Q4: $36.2 billion2015-Q1: $36.6 billion2015-Q2: $37.4 billion2015-Q3: $38.1 billion2015-Q4: $39.1 billion2016-Q1: $39.5 billion2016-Q2: $40.2 billion2016-Q3: $41.7 billion2016-Q4: $41.7 billion2017-Q1: $41.3 billion2017-Q2: $41.6 billion2017-Q3: $41.3 billion2017-Q4: $41.7 billion2018-Q1: $43.5 billion2018-Q2: $43.4 billion2018-Q3: $43.6 billion2018-Q4: $43.2 billion2019-Q1: $41.5 billion2019-Q2: $42.1 billion2019-Q3: $41.8 billion2019-Q4: $43.0 billion2020-Q1: $43.7 billion2020-Q2: $38.8 billion2020-Q3: $42.9 billion2020-Q4: $45.0 billion2021-Q1: $45.1 billion2021-Q2: $46.6 billion2021-Q3: $48.1 billion2021-Q4: $47.0 billion2022-Q1: $49.1 billion2022-Q2: $47.2 billion2022-Q3: $46.1 billion2022-Q4: $47.5 billion2023-Q1: $46.4 billion2023-Q2: $46.7 billion2023-Q3: $44.7 billion2023-Q4: $44.3 billion2024-Q1: $44.9 billion2024-Q2: $43.9 billion2024-Q3: $46.9 billion2024-Q4: $46.2 billion2025-Q1: $45.0 billion2025-Q2: $44.2 billion2025-Q3: $43.1 billion2025-Q4: $44.3 billion2026-Q1: $45.4 billion2026-Q2: $46.6 billion
Show the numbers
PeriodValue
2026-Q2$46.6 billion
2026-Q1$45.4 billion
2025-Q4$44.3 billion
2025-Q3$43.1 billion
2025-Q2$44.2 billion
2025-Q1$45.0 billion
2024-Q4$46.2 billion
2024-Q3$46.9 billion
2024-Q2$43.9 billion
2024-Q1$44.9 billion
2023-Q4$44.3 billion
2023-Q3$44.7 billion
2023-Q2$46.7 billion
2023-Q1$46.4 billion
2022-Q4$47.5 billion
2022-Q3$46.1 billion
2022-Q2$47.2 billion
2022-Q1$49.1 billion
2021-Q4$47.0 billion
2021-Q3$48.1 billion
2021-Q2$46.6 billion
2021-Q1$45.1 billion
2020-Q4$45.0 billion
2020-Q3$42.9 billion
2020-Q2$38.8 billion
2020-Q1$43.7 billion
2019-Q4$43.0 billion
2019-Q3$41.8 billion
2019-Q2$42.1 billion
2019-Q1$41.5 billion
2018-Q4$43.2 billion
2018-Q3$43.6 billion
2018-Q2$43.4 billion
2018-Q1$43.5 billion
2017-Q4$41.7 billion
2017-Q3$41.3 billion
2017-Q2$41.6 billion
2017-Q1$41.3 billion
2016-Q4$41.7 billion
2016-Q3$41.7 billion
2016-Q2$40.2 billion
2016-Q1$39.5 billion
2015-Q4$39.1 billion
2015-Q3$38.1 billion
2015-Q2$37.4 billion
2015-Q1$36.6 billion
2014-Q4$36.2 billion
2014-Q3$35.8 billion
2014-Q2$35.2 billion
2014-Q1$35.3 billion
2013-Q4$33.8 billion
2013-Q3$33.2 billion
2013-Q2$33.2 billion
2013-Q1$31.9 billion
2012-Q4$32.2 billion
2012-Q3$32.6 billion
2012-Q2$31.2 billion
2012-Q1$30.7 billion
2011-Q4$29.7 billion
2011-Q3$29.3 billion
2011-Q2$29.5 billion
2011-Q1$28.8 billion
2010-Q4$28.6 billion
2010-Q3$27.5 billion
2010-Q2$27.4 billion
2010-Q1$27.2 billion
2009-Q4$25.8 billion
2009-Q3$25.6 billion
2009-Q2$24.9 billion
2009-Q1$24.8 billion
2008-Q4$25.7 billion
2008-Q3$27.3 billion
2008-Q2$26.5 billion
2008-Q1$26.2 billion
2007-Q4$25.2 billion
2007-Q3$25.5 billion
2007-Q2$24.9 billion
2007-Q1$24.3 billion
2006-Q4$24.4 billion
2006-Q3$23.8 billion

Source: U.S. Census Bureau, Quarterly Services Survey · Employer firms, current dollars · Agency label: Broadcasting (Except Internet)

Employment · Quarterly Census of Employment and WagesLatest 236,999 · 2021-Q4
2019-Q1: 267,8752019-Q2: 266,3792019-Q3: 264,4262019-Q4: 266,3942020-Q1: 260,1942020-Q2: 236,5432020-Q3: 238,3852020-Q4: 239,2012021-Q1: 236,4752021-Q2: 234,9952021-Q3: 235,1422021-Q4: 236,999
Show the numbers
PeriodValue
2021-Q4236,999
2021-Q3235,142
2021-Q2234,995
2021-Q1236,475
2020-Q4239,201
2020-Q3238,385
2020-Q2236,543
2020-Q1260,194
2019-Q4266,394
2019-Q3264,426
2019-Q2266,379
2019-Q1267,875

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 262,310 · 2023
2017: 261,2952018: 254,4222019: 266,8762020: 273,7962021: 272,2272022: 271,7092023: 262,310
Show the numbers
PeriodValue
2023262,310
2022271,709
2021272,227
2020273,796
2019266,876
2018254,422
2017261,295

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 9,694 · 2021-Q4
2019-Q1: 9,4432019-Q2: 9,4792019-Q3: 9,3972019-Q4: 9,4422020-Q1: 9,2902020-Q2: 9,3012020-Q3: 9,3322020-Q4: 9,3742021-Q1: 9,4052021-Q2: 9,5232021-Q3: 9,5852021-Q4: 9,694
Show the numbers
PeriodValue
2021-Q49,694
2021-Q39,585
2021-Q29,523
2021-Q19,405
2020-Q49,374
2020-Q39,332
2020-Q29,301
2020-Q19,290
2019-Q49,442
2019-Q39,397
2019-Q29,479
2019-Q19,443

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 7,208 · 2023
2017: 8,2522018: 8,0632019: 8,2132020: 8,2662021: 8,3302022: 7,7462023: 7,208
Show the numbers
PeriodValue
20237,208
20227,746
20218,330
20208,266
20198,213
20188,063
20178,252

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $6.7 billion · 2021-Q4
2019-Q1: $7.7 billion2019-Q2: $5.8 billion2019-Q3: $5.9 billion2019-Q4: $6.3 billion2020-Q1: $7.5 billion2020-Q2: $5.4 billion2020-Q3: $5.6 billion2020-Q4: $6.5 billion2021-Q1: $7.1 billion2021-Q2: $5.6 billion2021-Q3: $5.9 billion2021-Q4: $6.7 billion
Show the numbers
PeriodValue
2021-Q4$6.7 billion
2021-Q3$5.9 billion
2021-Q2$5.6 billion
2021-Q1$7.1 billion
2020-Q4$6.5 billion
2020-Q3$5.6 billion
2020-Q2$5.4 billion
2020-Q1$7.5 billion
2019-Q4$6.3 billion
2019-Q3$5.9 billion
2019-Q2$5.8 billion
2019-Q1$7.7 billion

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $26.5 billion · 2023
2017: $23.3 billion2018: $23.3 billion2019: $25.3 billion2020: $26.3 billion2021: $27.7 billion2022: $28.0 billion2023: $26.5 billion
Show the numbers
PeriodValue
2023$26.5 billion
2022$28.0 billion
2021$27.7 billion
2020$26.3 billion
2019$25.3 billion
2018$23.3 billion
2017$23.3 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages236,9992021-Q42019-Q1–2021-Q4 · 12 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages9,6942021-Q42019-Q1–2021-Q4 · 12 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$6.7 billion2021-Q42019-Q1–2021-Q4 · 12 published
Annual payrollCounty Business Patterns$26.5 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns262,31020232017–2023 · 7 published
EstablishmentsCounty Business Patterns7,20820232017–2023 · 7 published
Annual payrollEconomic Census$23.3 billion20172017–2017 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census261,80720172017–2017 · 1 published
EstablishmentsEconomic Census8,26920172017–2017 · 1 published
FirmsEconomic Census4,42620172017–2017 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$166 billion20172017–2017 · 1 published
Revenue, not seasonally adjustedEmployer firms, current dollarsQuarterly Services Survey$44.9 billion2026-Q22006-Q3–2026-Q2 · 80 published
Revenue, seasonally adjustedEmployer firms, current dollarsQuarterly Services Survey$46.6 billion2026-Q22006-Q3–2026-Q2 · 80 published

Breakdown

Industries within Broadcasting (except Internet)

NAICSIndustrySizeEmployment
5151Radio and Television Broadcasting$76.9 billionReceipts · 2017 · Economic Census212,1442023 · CBP
5152Cable and Other Subscription Programming$89.1 billionReceipts · 2017 · Economic Census50,1662023 · CBP

Companies

Public companies in this industry

Companies Palanor tracks whose GICS classification maps to NAICS 515. The mapping is Palanor’s, one GICS sub-industry to one NAICS code; a company’s own mix of business can span several.

  • FOXA Fox Corporation (Class A)
  • FOX Fox Corporation (Class B)
  • SIRI SiriusXM
  • WBD Warner Bros. Discovery

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.