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Terminal News·Council··1 min read

Nike cuts jobs, projects revenue drop, shares fall 10%

Nike announced job cuts and projected a steep revenue decline after back-to-back weak quarters, sending shares down 10%.

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Palanor Wire · composed from 3 outlets · every claim links to its sources

What happened

Nike shares fell 10% after the company announced weak revenue outlook and layoff plans. 1 Nike reported back-to-back quarters of weaker revenue. 2 The company expects sales to keep sliding through its fiscal year. 2 Nike plans to cut more jobs and shake up its global business divisions under CEO Elliott Hill. 3 Nike projected a steep drop in full-year revenue. 3

Why it matters

Nike is deepening its restructuring as its market challenges in China intensify. 3

What to watch

Investors will monitor whether the job cuts and restructuring reverse Nike's revenue decline. 123

Sources · 3

  • [1]Nike plans more job cuts to boost sputtering turnaround

    rte.ie · via Marketaux

  • [2]Nike shares plummet 10% after weak revenue outlook and layoff plans underway

    CNBC · Bluesky

  • [3]Nike Plans Job Cuts as Sales Slide

    newser.com · via Marketaux

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