Salesforce buys Braze for $5.66 billion
Salesforce will pay a 58% premium for the customer engagement platform to boost its marketing cloud capabilities.
Palanor Wire · composed from 3 outlets · every claim links to its sources
What happened
Salesforce agreed to buy Braze for $5.66 billion in enterprise value. 1234 Braze Class A shareholders will receive $47.50 per share in cash, a 58% premium to the prior close. 1 Braze stock jumped 50% on the news. 12 Braze reported $910 million in revenue with 26% growth and operating expenses up only 6%. 1
Why it matters
Salesforce plans to integrate Braze into Customer 360 to strengthen Marketing Cloud's cross-channel personalization. 1
Sources · 4
[1]Salesforce to acquire Braze in a $5.66 billion deal
CNBC · Bluesky
[2]Salesforce to acquire Braze in a $5.66 billion deal reut.rs/4yvycXo
Reuters · Bluesky
[3]5 Interesting Learnings from Braze at $910 Million in Revenue: A $5.66B Sale to Salesforce, 26% Growth, and Operating Expenses Up Just 6%
SaaStr
[4]Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%
CNBC · Bluesky
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