Tariff Mentions per Call (Discourse)

## What this measures

Mean count of tariff mentions per document, trailing 90 days.

## Why it matters

Trade policy's reach into operating plans, measured where it lands.

## How to read it

A higher value means tariffs appear more frequently in management discourse. A rising trend suggests tariff considerations are claiming more attention in operational and strategic discussions. Compare across time to track shifts in how prominently trade policy features in executive commentary.

## What it does not say

This count does not reveal sentiment, policy position, or financial impact. Mentions may reflect concern, opportunity, or mere acknowledgment.

## Source

Palanor derives this signal from management documents supplied by Discourse. The measure aggregates tariff mentions across documents over a trailing ninety-day window.

## Revision — 2026-09-26

Universe updated to current S&P 500 constituents (8 out, 3 in). Out: Builders FirstSource, Molson Coors and The Trade Desk, which left the index on 21 September 2026; Electronic Arts, which was taken private and left on 5 August 2026; and MongoDB, Cloudflare, Snowflake and Zoom, which were never members and had been included in error since May 2026. In: Bloom Energy, Everpure and Illumina, which joined on 21 September 2026. Membership now comes from a dated constituent list refreshed monthly. The corrected list applies from 26 September 2026. Readings before that date are unchanged.