macro
Business Applications: Total for All NAICS (SA)
Latest
534,947count
Methodology
## What this measures
Applications for an Employer Identification Number, all industries, seasonally adjusted. Every new business starts here.
## Why it matters
Business formation is the labor floor's other side: when people stop being hired, some of them start something. A rising count during a hiring slowdown is churn, not collapse. A falling count alongside falling postings is the floor going.
## How to read it
Level and trend. The post-2020 level is structurally higher than the 2010s; compare against the trailing two years, not the prior decade.
## What it does not say
An application is not a business with payroll. Census publishes a separate high-propensity series for applications likely to hire.
## Source
US Census Bureau via FRED (`BABATOTALSAUS`). Monthly, public.
Read this signal inside the lattice.
Palanor weighs every signal against the world your organization is watching. Methodology is public; integration is the platform.
See it in Palanor →